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New Year, New You: Real Estate Resolutions

Holly Shuffett6 minute-read
January 11, 2022


If 2021 has taught us anything, it’s that flexibility and preparation are key ingredients to finding success in the face of adversity. The pandemic has affected us all in different ways while also changing the game for many industries, including real estate. 

Whether you’re working from home or in the office, here are some New Year’s resolutions straight from the pros that are sure to help you and your business flourish and conquer what 2022 has to offer. 

New Year’s Real Estate Resolutions

Resolution #1: Connect With Your Community 

DANA CRUZ (Sotheby’s International Realty): “My 2022 business plan includes forming relationships with businesses in my community and creating more videos which highlight local events and businesses.” 

BEN FISHER (The Fisher Group): “Having a good connection with local businesses is one of the best ways to generate a massive amount of leads and open enormous spheres of influence. Establish a partnership with any plumber, construction firms, electricians or anything your homeowner clients might need. Your extra service can help you attract a good number of potential clients. The new year can be a good time to build a new partnership with some discounts.” 

Resolution #2: Invest In Videos

CHRIS KERVIN (Balitecture): “The two main forms of video content we’re looking to further develop in 2022 are Instagram Reels and YouTube. Instagram Reels are short and highly engaging videos that show the highlights of a property. When engaging videos are combined with popular music, the reels can quickly amass hundreds of thousands or even millions of views. The popularity of our reels has not only helped to sell homes but has also increased the number of clients contacting us to sell their property.

“YouTube home tours are longer-form videos that typically last more than 10 minutes and take viewers inside the property, exploring all the rooms and features. Since the videos can be monetized on YouTube, the costs of production are covered, which makes YouTube a very affordable marketing tool that we will be looking to expand in 2022.” 

SCOTT RUBZIN (Tiffany Property Investments): “If you’re still not taking advantage of videos, you’re missing out on key opportunities to reach your audience. Almost 85% of buyers and sellers prefer to work with an agent who uses video.” 

CRISTINA ORTEGA (Mrs. Property Solutions): “Videos are invaluable and quite likely the future of every industry in the world. The art of video making has become a priority for listings and house showings last year and it is the best time for real estate agents to adopt this tool as well. Even if it’s a weekly update about current market trends, or a live video showing a new listing, tour videos are an impeccable way to increase engagement and pave the way for authenticity among your customers and new prospects. Every customer would prefer an agent with the latest technology use and video expertise.” 

Resolution #3: Focus On Leads

JEFF MAINS, (CEO Champion Leadership Group): “Make use of your lead creation and follow-up abilities. After all, lead generation is an essential tool real estate agents have for generating new business and increasing their earning potential. With this in mind, your lead-generating approach must be up to date and effective. 

“Aim for five new customers each month. You may be receiving a large number of leads, but you may be having difficulty turning those leads into customers. You'll need to improve your conversion ratio. Take more sales training and seminars to enhance your selling talents, and spend more time developing and practicing your presentation skills to achieve this goal. Finally, strengthen your lead follow-up procedure to attract additional customers.” 

JEFF JOHNSON (Simple Homebuyers): “In 2022, I plan on increasing my efforts for lead generation. My end goal is to close more deals than I did last year and the best way to do that is to find as many clients as I possibly can. I will dedicate 90 minutes of the day to cold calling. I’ve even set it up as an appointment in my calendar so it seems like a more permanent task than just a casual one.” 

Resolution #4: Up Your Social Media Game 

DAN BELCHER (CEO Mortgage Relief): “As a REALTOR®, the real estate industry is improving due to technology. With that, we need to improve our ways as well on how to get more clients. We need to make the most of social media. Daily social media posts are beneficial not only for branding but also for developing ourselves as an expert.” 

LORNA FRANKLIN (MyHome): “It's good to think of new ways to promote your business and if you haven't done it yet, try online platforms. Make social media accounts so that you can get the word out. Create content that would help pull in or attract customers. Part of being determined is thinking of new ways to reach your goals and you can achieve them by being creative.” 

ROBERT J. FISCHER (The Robert J Fischer Team): “Posting consistently on social media like Instagram, Twitter, and LinkedIn is the newest and cheapest way to create brand awareness. It increases client engagement and the spontaneous generation of leads.” 

DAWN TEMPLETON (Templeton Real Estate Group): “Social media today has become one of the best mediums for building a brand. With millennials claiming the lion’s share as the potential upcoming homebuyers, there is no alternative of making the best use of social media.” 

Resolution #5: Prioritize Pictures 

KEITH SANT (Kind House Buyers): “My 2022 resolution is to update my headshot. I plan to implement this change across different social media platforms and listing portal pages. A professional photo adds a face value to my business and helps create an interpersonal connection with buyers and sellers. This change is more important now than ever, due to the uncertainty of lockdown restrictions as people prefer to view listings through online platforms.” 

ROB DEKANSKI (Dekanski Home Selling Team): “My professional New Year's resolution this year is to implement higher-quality photography. This year I want to make photographing homes a top priority in terms of improvement. I feel that the core element of a listing is photography. Quality photos bring in potential buyers more than anything else. If I can continue to improve on my team's ability to capture the absolute best that the home has to offer, then I feel that I am improving upon the best thing to help our clients.” 

Resolution #6: Bring On The Blogs 

BEN FISHER (The Fisher Group): “Blogging has become the new trend that is inexpensive yet able to drive crowded traffic to your website. It’s great for client engagement and enhances your trusted relationship with them. Your blog could be personal or conversational, depending on your choice. At the same time, it can generate a good number of leads.” 

NICKY TAVERAS (DNT Home Buyers): “One of my resolutions in the past was to start blogging more or hire someone to do it. This coming year, I need to take it to the next level and focus on my client list and repurposing it to reach the clients who don't visit my website to read my blog. Focusing on your email list can help convert those leads much faster whether it be for a new potential client or a repeat one.” 

Resolution #7: Make The Most Of Technology 

BILL SAMUEL (Blue Ladder Development): “For more efficient time management I will use current technology to become more efficient where possible and outsource other tasks to my virtual assistant. For example, over the last few months I was traveling to properties under construction to meet contractors on site to review the scope of work. I now schedule weekly FaceTime calls to review these items with the contractor, saving the travel time involved with completing this task.” 

WARNER QUIROGA (Prestige Home Buyers): “We are aiming to strengthen our digital marketing, SEO, blogging, email marketing and increase our web ranking. This is a perfect time to rev up the digital marketing campaign.” 

KURTIS FORSTER (Team Forster Real Estate): “Tech influence is now necessary more than ever to improve in 2022. Ensure your real estate is provided with the right tools and software ahead of the new year. Simple tech hacks are working much better in the modern workplace than implementing a good amount of investment. Have your team practice with the right technology and hire people experienced in using tech strategy.” 

The Bottom Line

If the past few years have taught us anything, it’s that the world is unpredictable. Setting goals for ourselves, let alone meeting them, can seem overwhelming at times but it’s important to stay on track and keep growing, both professionally and personally. Whether you want to go viral on social media or you just want to grow your relationships with clients and get more involved with your community, having these resolutions in mind for the upcoming year can help you feel better prepared to tackle any challenges that come your way. 

Holly Shuffett

Holly Shuffett is a staff writer who writes with a focus on homeownership and personal finance. She has a B.A. in public relations from Oakland University and enjoys creative writing and reading in her free time.